English
ITWM
CALL FOR PAPERS
International Conference on Innovation & Trends in Wine Management
ITWM
The IMV, Wine Management Institute (Burgundy School of Business, Dijon) and The UNESCO Chair, "Culture et Traditions du Vin"
are pleased to announce that the International Conference on Innovation & Trends in Wine Management (ITWM) will be held in Dijon at the Burgundy School of Business, on 22 June 2012. The Conference will be held for the whole day.
The Conference is intended to bring together researchers and wine professionals in order to explore a range of relevant wine business issues in a multidisciplinary approach.
The Focus of the Conference is Innovation & Trends in all the fields of Wine Management. Innovation tends to play a more and more important role in the wine industry management whether it is in marketing, strategy, human resources, logistics, organisation, accounting, or finance. The purpose of this conference is to underline those trends and try to understand through testimonials, case studies, best practices or academic research where those trends come from, and why and how they work.
When preparing their papers for the Conference, participants are invited to consider emphasizing the diversity of wine emerging trends and innovations in regional settings, business structure, marketing and branding strategies and business and consumer practices. There will be also a special session on case studies in wine business aimed at wine professional.
Attendees will address these issues within a conference format that will include selected papers, case studies and presentations of work-in-progress, which will be edited in the conference proceedings.
Applied sessions will be under the responsibility of a group of wine experts working in the wine industry.
Academic sessions will be under the responsibility of a group of academics involved in research on wine topics, from various disciplines of business management, economics, social sciences and consumer sensorial perception. They will manage the reviewing process.
Full blind refereeing will be provided. A “best paper award” procedure will be organized by IMV & UNESCO.
PAPER SUBMISSIONS: DEADLINE MARCH 31, 2012
5 page Summary Papers: The papers should be submitted as summary papers. The limit is 5 single spaced pages (approximately 2,000 words) for the body of the paper. The International Journal of Wine Business Research invites the authors of best papers to submit their work to the Journal.
All papers will be reviewed by a panel of experts and only those reaching a high standard will be accepted. In some cases the authors may be required to revise their papers before being accepted
The papers will be published prior to the symposium in a USB-Key proceeding. Presentations will be 20 minutes long. At least one of the authors who has submitted a paper agrees to be present at the Conference
SUGGESTED TOPICS ARE LINKED TO INNOVATIONS & TRENDS IN ALL THE FIELDS OF WINE MANAGEMENT
1/ Climate changes
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Impact on production conditions
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Impact on Marketing Strategy (sustainable development)
2/ Industry challenges
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Fight against counterfeitong (like bubbles code, engraved codes, etc.)
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Wine tourism initiatives
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Joint-ventures beween wine estates operating in different countries
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Decrease in operating costs
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Export and import issues (taxes, public support, seminars, etc.)
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Human resources issues
3/ New business models
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The importance of speculation
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Financial index: LivEx
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Scarcity/limited production impacting the price
4/ Entrepreneurship and family business
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Financing and accounting for wineries & vineyards
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Education in the wine industry
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Return-on-Investment measurement
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Business Transmission
5/ Better use of scientific technology
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Wine-making process
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Quality improvement
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Eco-friendly wines (organic-biodynamic-natural)
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Sustainability
6/ Pricing strategic evolution
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Premiumisation of wines rated by critics (scarcity management)
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The emergence of qualitative bulk wines (like Bag-In-Box)
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Sales promotion in supermarkets
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Auctions of old vintages
7/ Product Innovations
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Packaging
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Alternative closures
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Q-R codes
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Labels (certification)
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Information content on back-labels (stories, grapes, soil, map, )
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Size of the bottle (magnum or bigger-half bottle)
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Shape of the bottle to create brand identity
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Material used: can, BIB, glass, pet, etc.
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Transformed product (like flavoured wines or champagne with golden leaves, etc.)
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Cellar management (storage services, monitoring of the temperature change, transport, home-cellar devices, etc.)
8/ Brand Power
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Brand power generated by intensive promotional supports irrespective of the terroirs or the appellations
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Branding strategies
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Power of the fine "dream" wines
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Mix-ups with appellations & estate names
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Line extension and brand extension
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Importance of country-of-origin and region
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Loyalty programs
9/ Alternative distribution channels and new sales techniques
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Vending machine
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M-commerce
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E-commerce
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Digital Social Networks
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Logistics and supply chain challenges (quick access to new markets)
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Consumer grouped purchase
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Tasting rooms and sales at the cellar
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Auctions
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Large super-store/specialty stores dedicated to wines
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Selling wines to take-away in non-traditional channels: wine bars, restaurant, en-primeur
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Wine clubs
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Development of applications for smartphones (taste-a-wine)
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Performance increase in shelves' management in supermarkets
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Category management
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Retail brands vs private labels
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10/ New Promotion techniques
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Word-of-mouth effect
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Events (Vinocamp, fairs, joint events: wine & food; wine & books, charity)
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Media: street marketing, interactive billboards, social networks
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Public Relations
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The impact of movies, books, comic strips, mangas on consumption
11/ Institutional innovations
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UNESCO-oriented projects
12/ Emergence of new legal and regulatory issues
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EU constraints
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National constraints
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Tax issues
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Distribution monopolies
13/ Emergence of new segments
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New consumers : the Y-generation
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Niche consumption
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Organic/biodynamic wine consumers
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Natural wine consumers
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Religion-oriented wines
14/ Challenges linked to changes in consumers' purchasing behavior
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Cultural adaptations (red wines in China)
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Experimenting (make your own wines)
15/ Consumer changes in terms of taste
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Consuming less but better
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Fruity wine; ready-to-drink
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Preference for residual sugars
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The influencers' role : critics, blogs & User-generated contents
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Lower alcohol percentage wine
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Flavoured wine
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Places of consumption (wine bars instead of restaurants, etc.)
16/Case studies for practioners
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Best practices
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Success Stories
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Testimonials
17/ Food and wine associations
18/ Drinking and driving issues
AUTHOR GUIDELINES FOR PREPARATION OF REFEREED PAPERS
Papers should be:
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Single spaced throughout
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Time New Roman 12-point font
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A4 size page formatting, 2.5cm margins on all slides
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Submitted in word format
Content order for the paper:
Title (1 page) should include the author's name(s) on the title page with the institutional identifying information. The title should be followed by an abstract of approximately 100 words (800 characters) and 10 lines maximum, summarizing the aim(s), findings and conclusions of your research. The next two lines should contain the keywords followed by the topic area(s) of your paper.
Body of the paper (5 pages) including tables, figures, footnotes and technical details if required such as mathematical proof or development
References: for full details, see the author guidelines of the IJWBR
Title page and reference pages ARE NOT INCLUDED in the 5 page paper count.
Figures and tables should be integrated into the text as soon as possible after being mentioned.
Footnotes placed at the bottom of the page should be kept to a minimum and numbered consecutively.
Appendices: Should be kept to a minimum and only be included in the paper if absolutely necessary.
SUBMITTING YOUR PAPER: DEADLINE MARCH 31, 2012
Submit your paper as an attached WORD file papers to benoit.lecat@escdijon.eu
Submissions will be accepted from end of January 2012.
More details will be sent in the coming weeks concerning the organization of the Conference. See webpage: http://www.escdijon.eu/conference/ITWM/
OTHER IMPORTANT DEADLINES
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Due date (5-page paper): March 31, 2012
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Notification to the authors: April 30, 2012
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Submission of final papers (5 pages taking into account reviewers' comments): May 31, 2012
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Early-bird registration (100€): May 1-31, 2012
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Late-registration (120€): no later than June 15, 2012
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Conference: June 22, 2012
Fees include the gala dinner, proceedings, coffee-break and lunch.
PROGRAM OF THE CONFERENCE
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Thursday : Welcome evening
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Registration
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Workshop on experimental economics organised by LESSAC
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Welcome drink
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Friday : Conference
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Introduction conference by officials
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Guest speakers
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Lunch
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Gala Dinner
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Saturday : social event
GETTING TO DIJON & ACCOMMODATION
Flights to Paris are provided by all major international airlines.
Paris Airports are located two hours by TGV from Dijon (there are direct TGV from Charles De Gaulle Airport or from Gare de Lyon (Paris City Center).
CONFERENCE WEBSITE AND CONTACT INFORMATION
The conference website is http://www.escdijon.eu/conference/ITWM/
The website will include details about the program, accommodation and other essential information.
For any questions, contact: benoit.lecat@escdijon.eu
ORGANISING & SCIENTIFIC COMMITTEE
The IMV, Wine Management Institute (Burgundy School of Business, Dijon) & The UNESCO Chair
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Organising committee |
Scientific Committee |
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FRANCE
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Barrère christian |
Université de Reims |
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Bobrie François |
Université de Poitiers |
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Celhaye Franck |
Sup de Co Montpellier |
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Charters Steve |
Reims Management School |
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Fensterseifer Jaime |
Sup Agro Montpellier |
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Pichery Marie-Claude |
Université de Bourgogne |
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Remaud Hervé |
Bordeaux Ecole de Management |
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Tanguy Corinne |
AgroSup Dijon – CESAER |
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USA
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JAPAN
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EUROPE
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Last Update January 23, 2012